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Online Sports Analytics Certificate

Interested in pursuing a career in sport analytics or adding data decision-making skills to your current career? With Miami University's Graduate Certificate in Sport Analytics, you'll learn about database management, analysis, and data visualization in sport performance and sport business analytics. This certificate is applicable to those in the fields of sport management, coaching, sport marketing, sales and sponsorship, strength and conditioning, and sport administration.

Quick Facts

6-12 months

Program duration

July 1

Next application deadline

Fall 2022

Next program start date

$622.92

Cost per credit hour for Ohio residents

Build a skills-based knowledge for a career in education and training

As one of the first institutions in the country (and the only university in Ohio) to offer a Graduate Certificate in Sport Analytics, you'll gain access to cutting-edge knowledge and techniques from leading scholars. Effectively analyze and critically apply sport analytics knowledge and skills to address real-world sport performance and business issues.

Get Started with Admission

To apply for the online Sport Analytics Graduate Certificate, you'll need:

  • A four-year baccalaureate degree from an accredited institution
  • Undergraduate transcript

Current and newly admitted Miami graduate students (including combined degree students) can apply using the graduate certificate form. Students must be admitted to the certificate program before taking courses for certification.

An Affordable Investment in Your Future

  • Top value: Miami University has been named a top 100 best value nationwide by Forbes and Kiplinger's Personal Finance. 
  • Strong ROI: Our Oxford campus ranked in the Top 20 Online Colleges for return on investment by OnlineU.
  • Career success: 98% of Master's graduates are successfully employed, continuing education, or in a volunteer/service program.

Curriculum

Program Requirements

Course List
Code Title Credit Hours
SLM 637 Sport Business Analytics 3
SLM 638 Sport Performance Analytics 3
Select two of the following: 6
SLM 635 Strategic Management of Sport Organizations
SLM 636 Sport Communities and Public Relations
SLM 513 Sport Economics
SLM 516 Sport Marketing
SLM 538 Principles of Effective Coaching
SLM 572 Sport Administration
Total credit hours 12

Course Descriptions

SLM 637 Sport Business Analytics (3)

This course focuses on analytics methods and techniques used in sport organizations. Students learn to model business activities in sport marketing, sport economics, sport administration, and sport communication. Students will be exposed to analytics topics such as fan engagement, ticket sales, market demand, sponsorship evaluation, media analytics, revenue generation, and social and economic impacts on sport organizations.

SLM 638 Sport Performance Analytics (3)

This course focuses on analytics skills that are employed to address performance issues in sport. Students will be immersed with rich sport performance data and use the analytics techniques to generate decision-making insights. Analytics topics include but are not limited to player evaluation, team performance, game strategy, draft analysis, and coaching effectiveness with sport teams and organizations.

SLM 635 Strategic Management of Sport Organizations (3)

This course provides students with specific knowledge and skills related to the strategic management of sport organizations. The primary focus of this class is the development of strategy within organizations; this includes perspectives and materials deriving from a variety of subdisciplines related to strategic thinking and decision-making, such as behavioral economics, organizational theory, game theory, and marketing. By integrating the literatures from outside of sport with sport-specific theory, students will assemble short and long-term strategic plans for organizations within the sport industry. Ultimately, this course will provide students the theoretical and analytical tools to both design strategic business plans for sport organizations and to evaluate existing strategies for sport organizations.

SLM 636 Sport Communities and Public Relations (3)

This course provides students with specific knowledge and skills related to the public relations of sport organizations. The primary emphasis of this class is to identify and manage relationships with communities, media, organizations, and people in and around the sport industry. By integrating theory and practice of public and community relations, students will assemble strategic communication plans for sport professionals. Additionally, this course will explore corporate social responsibility, crisis management, social media communication and PR strategies in Esports industry.

SLM 513 Sport Economics (3)

This course engages students with real-world sports stories and incorporates empirical research and statistical analysis to introduce the application of basic statistics, standard economic theory, and behavioral economics. Students will critically examine economic issues affecting the world of sports including: the basics of sport economics, organization of professional sport leagues; public finance of sport; and the market for labor in professional sport

SLM 516 Sport Marketing (3)

Provides an overview of various aspects of sport marketing, or the business of promoting and selling products and services in the sport industry.

SLM 538 Principles of Effective Coaching (3)

Examination of the research and theory on the effects of different types of coaching behaviors and practices on the performance and psychosocial development of athletes and evaluation of the contextual (socioenvironmental and sociocultural) factors that may affect the coach-athlete interaction across different types of sport settings.

SLM 572 Sport Administration (3)

Provides relevant theoretical and practical application of management strategies and administrative principles within sport organizations. Offers an overview of organizational structures, functions, and policies of local, regional, national, and international sport governing bodies.

Learning Outcomes

Students will be able to:

  • effectively analyze and critically apply sport analytics knowledge and skills to address real-world sport performance and sport business issues.
  • demonstrate an understanding of how to analyze, interpret, and make application of data analysis including descriptive, predictive, and prescriptive methods.
  • apply data decision-making skills to existing careers in fields such as sport management, coaching, sport marketing, sales and sponsorship, strength and conditioning, and sport administration.

Find Success with Miami's Online Sport Analytics Certificate

This certificate applies to those in the fields of sport management, coaching, sport marketing, sales and sponsorship, strength and conditioning, and sport administration. Apply today and advance your career.