Kimberly Doebereiner

Biography

Kimberly Doebereiner has been with P&G for 28 years. She currently works on Tide, Bounty and Charmin helping to define each Brands’ Campaign, strengthen Brand equity and asset use, and deliver business building advertising. Kimberly is leading defining the “future of advertising” for P&G and is part of the P&G’s global Digital Joint Venture team working with Google, Facebook, Twitter and others. Kimberly recently took over P&G leadership of the new Fabric Care Agency, which is a partnership across WPP, Publicis and Omnicom.

Kimberly has extensive knowledge in Equity, Ideas, Communication, Brand Strategy, Campaign development and Digital Creative quality. She is a passionate learner in the current dynamic marketplace that is reshaping the media/advertising industry. She previously led the Company thinking on Brand Equity and Brand Architecture.

Kimberly started her career in Brand Management, working on Healthcare brands like Crest, Vicks, Metamucil, and Aleve. She was in line marketing for 8 years before she moved into the expert role in Brand Building Integrated Communication in 1997. Over the last 21 years Kimberly has worked in almost every P&G category, helping build equity and strengthen communication of P&G’s billion dollar brands, including but not limited to: Tide, Bounty, Charmin, Global Pantene, Global Gillette, Global Venus, Always, Crest, Pampers and Febreze.

Kimberly is on the board of the Cincinnati Shakespeare Company and an avid supporter of the Royal Theatre Company. She is a graduate of Miami University (1989) and is married with three children.