Department of Marketing
Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems and experiential learning.
Quick Links
Marketing Student Spotlights
Marketing Programs
Marketing is one of the most popular majors at the Farmer School. Our curriculum includes courses in branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem-solving skills, creating customer value, global marketing, and interactive media studies.
Hands-On Learning
Every Farmer School student engages in hands-on learning through real-world projects, internships, consulting, and competitions, developing practical skills while working with actual business clients. These experiences begin in the First Year Integrated Core, where students apply their knowledge in team-based presentations to real businesses, gaining valuable collaborative and problem-solving experience.
Marketing News
Student Success · Excellence and Expertise · Alumni Success · 1/11/26 FSB students tackle marketing challenge to make a difference
Students take on a purpose-driven capstone client to help an alumna scale her business
Student Success · Global Connections · 12/09/25 Four Miami students named Gilman Scholars
Benjamin A. Gilman International Scholarships help fund study abroad experiences.
Excellence and Expertise · Research and Innovation · 12/01/25 Marketing professor among Poets and Quants for Undergrads Top Undergraduate Business Professors
Peter Nguyen named one of 50 best professors for 2025
Excellence and Expertise · Research and Innovation · 12/01/25 Miami students learn healthcare sales lessons in site visits
Students visit a pair of healthcare businesses in Cincinnati to get information and experience
Excellence and Expertise · Alumni Success · Student Success · 11/17/25 From FYIC to VP: FSB alumna touts impact of First-Year Integrated Core
Now a vice president at J.P. Morgan, Haley Stelzer-Monohan was part of an early cohort in the First-Year Integrated Core at the Farmer School of Business.
Alumni Success · Excellence and Expertise · 11/17/25 Beyond High Street: Allie Pearson
Now a vice president at J.P. Morgan, Haley Stelzer-Monohan was part of an early cohort in the First-Year Integrated Core at the Farmer School of Business.
Marketing: Graduate Success at a Glance
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$63,340
- Average Total Compensation, Including Bonus Miami University Data, 2024
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22%
- of Students who Received a Full-time Offer Reported an Average Signing Bonus of $4,841 Miami University Data, 2024
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95.5%
- of Graduates are Employed Full-time, Continuing their Education, Starting their Own Venture, Volunteering, in the Military, or Pursing other Opportunities Miami University Data, 2024
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1.5
- Internships on Average, per Marketing Students Miami University Data, 2024
Center for KickGlass Skills
The Center for KickGlass Skills at Miami University prepares students to lead in the future of work by cultivating adaptability, collaboration, and ethical leadership—essential skills for success in technology-enhanced workplaces—while supporting faculty in integrating these competencies into their courses and programs.
Our Mission
The mission of the Marketing Department is to expose undergraduate students to the concepts and tools utilized by marketing professionals by leveraging both curiosity and creativity and providing opportunities for students to take more control of their own learning through a broad range of experiential and innovative pedagogies.
College for Producing Fortune 500 CEOs Nationwide
- Top 10
- Money Magazine
Give to the Department
Your donation to the Marketing Department will help us continue to build a program that sets our students apart from their peers. Donations directly benefit programs such as case competitions, experiential learning projects, classroom simulations, and hands-on learning opportunities.
Contact
FSB - Department of Marketing
- 3057 Farmer School of Business 800 East High Street Oxford, OH 45056
- 513-529-3270
- fsbmarketing@miamioh.edu
