Skip to Main Content

Department of Marketing

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems and experiential learning.

Academic Programs

Marketing Student Spotlights

View All Spotlights

Marketing Programs

Marketing is one of the most popular majors at the Farmer School. Our curriculum includes courses in branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem-solving skills, creating customer value, global marketing, and interactive media studies.

    Hands-On Learning

    Every Farmer School student engages in hands-on learning through real-world projects, internships, consulting, and competitions, developing practical skills while working with actual business clients. These experiences begin in the First Year Integrated Core, where students apply their knowledge in team-based presentations to real businesses, gaining valuable collaborative and problem-solving experience.

    Hands-On Opportunities

Marketing News

More Marketing News

Marketing: Graduate Success at a Glance

$63,340

Average Total Compensation, Including Bonus

Miami University Data, 2024

22%

of Students who Received a Full-time Offer Reported an Average Signing Bonus of $4,841

Miami University Data, 2024

95.5%

of Graduates are Employed Full-time, Continuing their Education, Starting their Own Venture, Volunteering, in the Military, or Pursing other Opportunities

Miami University Data, 2024

1.5

Internships on Average, per Marketing Students

Miami University Data, 2024

Center for KickGlass Skills

The Center for KickGlass Skills at Miami University prepares students to lead in the future of work by cultivating adaptability, collaboration, and ethical leadership—essential skills for success in technology-enhanced workplaces—while supporting faculty in integrating these competencies into their courses and programs.

Center Info
group of students at the center for kickglass change working on a project around a table

Our Mission

The mission of the Marketing Department is to expose undergraduate students to the concepts and tools utilized by marketing professionals by leveraging both curiosity and creativity and providing opportunities for students to take more control of their own learning through a broad range of experiential and innovative pedagogies.

Top 10

College for Producing Fortune 500 CEOs Nationwide

Money Magazine

Give to the Department

Your donation to the Marketing Department will help us continue to build a program that sets our students apart from their peers. Donations directly benefit programs such as case competitions, experiential learning projects, classroom simulations, and hands-on learning opportunities.

Make A Gift

FSB - Department of Marketing

3057 Farmer School of Business
800 East High Street
Oxford, OH 45056
513-529-3270 513-529-6992(fax)
Meet the Chair - Zhiyong Yang