Marketing professor among Poets&Quants for Undergrads Top Undergraduate Business Professors
Peter Nguyen named one of 50 best professors for 2025
Marketing professor among Poets&Quants for Undergrads Top Undergraduate Business Professors
A Farmer School of Business professor has been named one of Poets&Quants for Undergrads 50 Best Undergraduate Business Professors for 2025.
Since 2019, assistant professor Peter Nguyen has been a member of the Marketing faculty teaching marketing research and analytics. He studies how customer language – what people say and how they say it – reveals hidden needs, intentions, and future behaviors.
"I'm humbled. It’s a meaningful milestone and a nice recognition of the work I try to do as a professor. At the same time, I’ve always been more forward-looking than reflective," he said. "I’m grateful for the honor, but I’m now even more excited to keep growing and to continue making an impact on our students, the business school, and the university."
“I actually never set out to become a business school professor. In university, I simply followed the courses I loved – psychology, statistics, and neuroscience. That curiosity eventually pulled me into research, where I realized how much I enjoyed asking questions no one had answered yet,” Nguyen said. “Before I knew it, I was designing studies, analyzing data, and realizing that academia was a place where curiosity and creativity could truly thrive. I didn’t plan it, but I’m grateful I stumbled into it.”
Nguyen has received a number of teaching awards at Miami University, including the 2022 Richard K. Smucker Teaching Excellence Award, 2023 Gifford Junior Faculty Teaching Innovation Award, and the 2025 David W. Rosenthal Case Method Teaching Award.
“I’m deeply attuned to how students are feeling. When the room is confused, overwhelmed, or losing momentum, I pick up on it quickly and adjust on the spot. At the same time, I bring a lot of enthusiasm and presence to every class session. That mix of perceptiveness and high energy creates an environment where students feel both supported and engaged, and where even complex analytical concepts start to feel accessible and intuitive,” he said.
Nguyen teaches MKT 335: Analytical Research and Reasoning for Marketers and said the experience of helping students make sense of data is a fulfilling one. He said he wished he’d learned earlier that being a college professor was a good fit for a person who wants to break down complex ideas for others and develop ideas through research.
“I love watching students who don’t see themselves as “quant people” develop real confidence with data. Seeing them move from nervousness to an intuitive understanding of analytics and then learning to tell a compelling story with data. That is incredibly rewarding. That transformation is one of my favorite parts of teaching,” Nguyen said.
He noted that his experiences at the Farmer School of Business have helped him grow as a professor.
“My students push me to be better every year, and my mentors believed in me long before I fully believed in myself. Their trust and encouragement played a huge role in helping me grow into the professor I am today,” Nguyen said. “I’m grateful for Miami University and the Farmer School of Business. It’s a beautiful campus and an incredibly supportive community. My colleagues have been welcoming since the day I arrived, and we continually challenge and encourage one another to grow as teacher-scholars. That sense of collaboration and shared purpose is something I value deeply.”
