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Terri Barr

Professor

Marketing


Terri Barr

Contact Information

Office Hours

  • MW 11am-12:30pm
  • Other hours by appointment

Links

* Accessible version of PDF available upon request.

Profile

Academic Background

  • Ph.D. University of Cincinnati, Marketing, 1993
  • M.B.A. Xavier University, Management, 1982
  • B.S. College of William and Mary, Psychology, 1976

Academic & Professional Experience

  • Professor, Marketing, Farmer School of Business, Miami University (2010-Present)
  • Director, Healthcare Sales Certificate Program (2024-2025)
  • Senior Director, Farmer School of Business International Programs (2012-2015)
  • Associate Professor, Marketing, Farmer School of Business (1998-2010).
  • Associate Professor, Thomas More College (1996-1998).
  • Visiting Assistant Professor, Miami University (1994-1996).
  • Instructor, University of Cincinnati (1993-1993).
  • Instructor, Xavier University (1985-1992).
  • Administrative Director, Deloitte, Haskins and Sells, Cincinnati Office (1985-1988).
  • Assistant to the Dean, Xavier University (1984-1985).
  • Proprietor, Terri's A la Carte (1982-1984).
  • Catering Sales Manager, The Westin Cincinnati (1980-1982).
  • Sales Agent Passenger Service Representative, American Reservations Sales Agent (1979-1980).
  • Catering Sales Manager; Assistant Director of Catering, The Netherland/Terrace Hilton Hotels (1978-1979).
  • Assistant Director-Dormitories and Dining Room, Hebrew Union College (1976-1978).

Recent Publications

  • Barr, Terri Feldman (2013), Utilizing Student Affairs Professionals to Enhance Student and Faculty Experiences and Mitigate Risk in Short-term, Faculty-led Study Abroad Programs. Journal of International Education in Business: Vol 6, No. 2, pp. 136-147.
  • Smith, Brett R., Maria L. Cronley, and Terri F. Barr (2012), Funding Implications of Social Enterprise: The Role of Mission Consistency, Entrepreneurial Competence, and Attitude Toward Social Enterprise on Donor Behavior. Journal of Public Policy & Marketing: Vol. 31, No. 1, pp. 142-157.
  • Smith, Brett R., Joshua Knapp, Terri F. Barr, Christopher E. Stevens, and Benedetto L Canatelli (2010), "Social Enterprises and the Timing of Conception: Organizational Identity Tension, Management and Marketing, " Journal of Nonprofit and Public Sector Marketing, 22 (2), 108-134.
  • Stevens, Christopher E., Brett R. Smith, and Terri Feldman Barr (2010), "Social entrepreneurs and Economic Value Creation: The Dilemma of Earned Income Pursuit" in Handbook of Research on Social Entrepreneurship (Alain Fayolle and Harry Matlay, eds.), Edward Elgar Publishing: Cheltenham UK, 284-303.
  • Smith, Brett R., Terri Feldman Barr, Saulo D. Barbosa, and Jill Kickul (2008), "Social Enterprise Education: A Grounded Learning Theory Approach to Social Value Creation, " Journal of Enterprising Culture, 16 (4) (December 2008), 339-362.
  • Barr, T. F. (2006). Measuring Customer Service Effectiveness. Journal of Consumer Marketing, 23 (4), 228-229.
  • Eroglu, S., Machleit, K. L., & Barr, T. F. (2006). Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Values. Journal of Business Research, 58 (8), 1146-1153.
  • McNeilly, K. M. & Barr, T. F. (2006). I Love My Accountants-They're Wonderful: Creating Customer Delight in the Professional Services Arena. Journal of Services Marketing, 20 (3).
  • Barr, T. F. (2005). Hug Your Customers by Jack Mitchell. Journal of Consumer Marketing, 22 (6), 357-358.
  • Barr, T. F., Dixon, A. L., & Gassenheimer, J. B. (2005). Exploring the Lone Wolf Phenomenon in Student Teams. Journal of Marketing Education, 27 (1), 81-90.

Honors & Awards

  • 2020-21: FSB Faculty Service Award
  • 2016 to 2021: Fulbright Specialist Roster
  • 2012 to 2018: Recipient, Center for Teaching Excellence Top 100 Commendation.
  • 2016: National Conference for Sales Management Teaching Innovation Award.
  • 2014: Associated Student Government Outstanding Faculty Member Recognition.
  • 2013: Freeman Foundation Asia Grant for Student Internships in Hong Kong.
  • 2008: Associated Student Government Outstanding Faculty Member Recognition.
  • 2007: Faculty Recognition, Pi Sigma Epsilon
  • 2007: Miami University Summer Research Grant
  • 2007: Farmer School of Business Summer Research Grant
  • 2005: Associated Student Government Outstanding Faculty Member Recognition.
  • 2005: Faculty Recognition, Pi Sigma Epsilon.
  • 2005: Outstanding Faculty Recognition, Sigma Phi Epsilon/ Gamma Phi Beta.
  • 2004: Faculty Recognition, Pi Sigma Epsilon.
  • 2004: Outstanding Faculty Recognition, Sigma Phi Epsilon/ Gamma Phi Beta.
  • 2003: Associated Student Government Outstanding Faculty Member Recognition.
  • 2003: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2003: Nominated for SBA Teaching Effectiveness Award.
  • 2003: Received SBA Teaching Effectiveness Award.
  • 2003: Associated Student Government Outstanding Faculty member Recognition.
  • 2002: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2002: AMA Best Special Session Award.
  • 2002: Nominated for SBA Teaching Effectiveness Award.
  • 2001: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2001: $5000 Research Grant, Shoupp Award.
  • 2001: Professor of the Game.
  • 2001: Alpha Delta Pi/Alpha Xi Delta Recognition for Dedication to Academic Excellence award.
  • 2001: Nominated for SBA Teaching Effectiveness Award.
  • 2000: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2000: Alpha Delta Pi/Alpha Xi Delta Recognition for Dedication to Academic Excellence and.
  • 2000: Office of Greek Affairs Teaching Award.
  • 1999: Associated Student Government Outstanding Faculty Member Recognition.
  • 1999: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 1999: Associated Student Government Outstanding Faculty Member Recognition.
  • 1997: AMA Doctoral Consortium Fellow.
  • 1997: First Runner-Up, Curtis E. Tate International Case Competition.
  • 1992: Doctoral Studies Scholarship.
  • 1973: Alpha Lambda Delta Scholastic Honorary.

Professional Interests

  • Research: Sales teams, Effective pedagogy
  • Teaching: Personal Selling and Sales Management, Services Marketing, Global Marketing, International Business

Areas of Expertise

  • Experiential learning
  • Marketing of professional services
  • Sales
  • Sales management
  • Sales team process

Biography

Courses

  • MKT 315 C MW 1:15PM-2:35PM FSB 0026
  • MKT 315 D MW 2:50PM-4:10PM FSB 0026
  • MKT 490C A M 6:00PM-8:40PM FSB 0033