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Maria Cronley

Associate Provost, Associate Vice President for Academic Affairs & Professor

Provost Office & Marketing


Maria Cronley

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* Accessible version of PDF available upon request.

Profile

ACADEMIC BACKGROUND

  • Ph.D., University of Cincinnati, 2000
  • B.S., Bowling Green State University, 1987

ACADEMIC AND PROFESSIONAL EXPERIENCE

  • Associate Provost, Associate Vice President for Academic Affairs, Miami University, Oxford, OH, 2015-present
  • Senior Associate Dean and Professor of Marketing, Farmer School of Business, Miami University, Oxford, OH, 2014-2015
  • Interim Associate Dean and Professor of Marketing, Farmer School of Business, Miami University, Oxford, OH, 2013-2014
  • Acting Associate Dean for Undergraduate Programs and Professor of Marketing, Farmer School of Business, Miami University, Oxford, OH, 2013
  • Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2011-present
  • Endres Associate Fellow, Farmer School of Business, Miami University, Oxford, Ohio, 2010-2011
  • Associate Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2006-2011
  • Assistant Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2002-2006
  • Assistant Professor of Marketing, Raj Soin College of Business, Wright State University, Dayton, Ohio, 2000-2002

RECENT PUBLICATIONS

  • Pfeiffer, Bruce E., Hélène Deval, Frank R. Karde, Douglas R. Ewing, Xiaoqi Han, and maria L. Cronley (2014), "Effects of Construal Level on Omission Detection and Multi-attribute Evaluation," Psychology and Marketing, 31 (11), 992-1007.
  • Consumer Behavior, Second Edition, (2014), Frank R. Kardes, Maria L. Cronley, and Thomas W. Cline, Mason, OH: South-Western, Cengage Learning.
  • Wood, Kelly S., and Maria L. Cronley (2014), "Then and Now: Examining How Consumer Communication and Attitudes of Direct-to-Consumer Pharmaceutical Advertising Have Changed in the Last Decade," Health Communication, 29 (8), 814-825.
  • Puligadda, Sanjay, Maria L. Cronley, Frank R. Kardes (2013), "Effects of Advertising Cues on Brand Extension Evaluation: A Global versus Focused Processing Style Account," Journal of Brand Management, 20 (6), 473-487.
  • Smith, Brett R., Maria L. Cronley, Terri F. Barr (2012), "Funding Implications of Social Enterprise: The Role of Mission Consistency, Entrepreneurial Competence, and Attitude toward Social Enterprise on Donor Behavior," Journal of Public Policy and Marketing 31(1) 142-157.
  • Cronley, Maria L., Frank R. Kardes, Susan Powell Mantel, Helene Deval (2011), "Improving the Predictive Power of Consumer Research by Measuring Naturally Occurring Judgments," Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, Ed. Steven S. Posavac, Armonk, NY: M.E. Sharpe Publications, 219-237.
  • Cronley, Maria L., Susan Powell Mantel, and Frank R. Kardes (2010). "Effects of Accuracy Motivation and Need to Evaluate on Mode of Attitude Formation and Attitude-Behavior Consistency," Journal of Consumer Psychology, 20(3) 274-281.

HONORS & AWARDS

  • 2010: Recipient of the Endres Associate Professor Fellowship, Farmer School, Miami University
  • 2008: Recipient of the James Robeson Junior Faculty Excellence in Research Award, Farmer School, Miami University
  • 2007: Nominee for University Outstanding Professor of the Year Award, Miami University

PROFESSIONAL INTERESTS

  • Research: Consumer judgment and decision processes, with specific emphasis in the areas of selective information processing, consumer inference formation, and biased processing. Related areas include cognitive processing measurement issues and health services marketing.

Areas of Expertise

  • Consumer behavior
  • Consumer decision-making
  • Consumer information processing
  • Marketing strategy

Biography

Maria Cronley is Associate Provost, Associate Vice President for Academic Affairs at Miami University. She joined Miami in the fall of 2002, and teaches undergraduate classes in Consumer Behavior and Marketing Research. Dr. Cronley received a B.S. in Business from Bowling Green State University and a Ph.D. in Marketing from the University of Cincinnati. Her primary research interests center on consumer judgment and decision processes, with specific emphasis in the areas of consumer inference and biased processing, persuasion, and health marketing and communication.

Dr. Cronley has numerous articles published in scholarly journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy and Marketing, Journal of Business Research, Journal of Brand Management, Advances in Consumer Research, Journal of Economic Psychology, Health Communication, and Journal of Experimental Psychology: Applied. She has won more than two dozen awards and grants for her scholarship and teaching. Dr. Cronley also serves on the Editorial Review Board for the Journal of Consumer Psychology.

Courses