Social Media Brand and Voice Guidelines
To provide employees and campus partners with consistent, strategic, and on-brand direction when creating or managing content for official or affiliated Miami University social media accounts.
Voice and Tone
- Warm and Welcoming: Showcase our community spirit and campus pride.
- Smart and Supportive: Informative, educational, and empathetic.
- Energetic and Curious: Capture student life, learning, and discovery.
- Authentic and Approachable: Let real voices and experiences shine.
