AI in Marketing at Miami

1. We support the responsible use of AI technologies.
2. We believe in a human-centered approach to AI that empowers and assists professionals. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity. AI technologies should be assistive, not autonomous.
3. We believe people and institutions remain accountable for all decisions and actions, even when assisted by AI. People must remain in the loop in all AI applications.
4. We believe in the power of language, images, and videos to educate, influence, and affect change; and conversely, that misleading content can have a devastating impact. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
5. We will continuously pursue knowledge about the limitations and dangers of AI and consider those factors in all of our decisions and actions. We commit to updating these principles as AI technology evolves and as more information becomes available.
6. We know transparency in AI usage is essential to maintain the trust of our audiences and stakeholders.
7. We value personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
8. We believe in empowering professionals to explore emerging technologies and adapt to new and evolving career opportunities.

1. Quality Standards: AI-generated content should meet the same quality standards as content created by humans and be subject to similar review processes.
2. Human Oversight: Ensure all AI-generated content is published and/or distributed with careful human oversight.
3. Ethical Considerations: Continually assess the ethical implications of using AI in marketing strategies, keeping in line with university values and standards.
4. Transparency: Maintain transparency about the use of AI in content creation, especially in materials that involve significant human input and collaboration.
5. Miami and UCM AI Principles: Use of AI must follow the principles set forth by Miami University as well as University Communications and Marketing.
6. Department Standards: Individual teams may have more stringent AI policies at the discretion of senior leadership. Staff are expected to know and follow Miami, UCM, and their departmental AI policies.

Questions and potential exemptions must be brought to the AI governance committee and approved by the VP for UCM.

1. Autonomous Content: AI should not be used to create content independently; human insight and touch must dominate content creation.
2. Full Image Generation: Do not use AI to create entire images that replace traditional photography or human-made graphics.
3. Media Relations and Executive Communications: AI should not be used to write university statements, including but not limited to those written on behalf of a university officer (e.g., president, provost, etc.).
4. Privacy and Data Management: AI must not collect or manage data in ways that violate privacy laws, federal regulations, or Miami’s AI Principles. Particular care must be taken to understand how and where data will be used by or retained by AI service providers and tools.
5. Sensitive Decisions: AI should not make decisions, particularly those involving ethical considerations or personal impacts.
6. Controversial Topics: Avoid using AI for generating content on controversial or delicate subjects.
7. Independent Functioning: AI should not replace human creativity. AI-created content should not be published or distributed without human oversight.
8. Creating Misleading Content: AI should never be used to mislead or misinform. AI should not be used to write or edit quotes. It should not be used in news articles or editorial images created, owned or distributed by the central UCM news team to include, for example, content on its main news page or in broadcast university emails like Miami Matters.

1. Proofreading: Use AI to check for grammatical errors and enhance the readability of content.
2. Summarizing Information: Employ AI to condense large volumes of information into concise summaries.
3. Idea Generation: Leverage AI to brainstorm creative ideas for campaigns, content topics, and marketing strategies.
4. Customization: Use AI to customize human-created marketing messages and content based on user preferences and past interactions.
5. Generating Outlines: Use AI to create structured outlines for written materials.
6. SEO Optimization: Apply AI tools to optimize content for search engines, improving visibility and rankings.
7. Evaluating Content: Use AI to assess the performance and impact of content across different platforms.
8. Accessibility Enhancements: Employ AI to generate alt text for images, format content for better readability, and ensure compliance with accessibility standards.
9. Photo Editing for Ads: Leverage AI for minor adjustments or enhancements to photos used in advertising.
10. Efficient Communication: Use AI to communicate more frequently and effectively with prospective students, such as through automated responses and/or personalized messages.
11. Interview Question Preparation: Employ AI to help generate and refine interview questions for potential hires or promotional content.
12. Image Upsizing: Use AI to enhance the resolution of low-quality images for better visual presentation.
13. Content Assistance: Allow AI to assist in starting or drafting content that does not require a byline; ensure any content with a byline credits AI collaboration.
14. Content Management: Use AI tools to manage and update large volumes of content efficiently.
15. Graphic Design Assistance: AI can assist in creating graphic design elements as part of a larger human-led design process.