Jason Holland

About

Jason Holland serves as President and Chief Business Officer at Firework, the global leader in bringing short-form video designed to inspire a shoppable, livestream video experience on any website. Since joining Firework in July of 2020, Jason has been integral to the company’s meteoric rise in profile and rapid expansion into markets across the globe. To fuel such growth, Jason draws from a 20-plus-year wellspring of experience as a leader, innovator, and driver of change within the digital media and marketing ecosystems of multiple Fortune 500 companies, including Coca-Cola, Kraft, Unilever, Kellogg’s, among others. Jason plays a pivotal role in the ongoing success of Firework introducing the company’s vision for the future of e-commerce to direct-to-consumer brands, retailers, and media publishers — a decentralized future in which brands can create and host immersive, shoppable video content on their own websites by adding just a single line of HTML code. Jason is continuously spearheading strategies for company partners to cater to new consumer demographics with short-form and livestream video, including the company’s recent industry-first partnership with grocery goliath Albertsons Companies, Inc.

Prior to joining Firework, Jason served as Global Chief Operating Officer and Partner at Evolve Media LLC. Throughout his 8 years at Evolve, Jason oversaw internal and external global operations playing a critical role in the company’s private equity rounds plus expanding the company’s footprint beyond the US, successfully establishing their international brand in markets such as Canada, the UK, and Australia. By the time he ended his tenure at Evolve, Jason had led their TotallyKidz brand to become the 3rd largest online platform for children in the world, generating a 20+% increase in global gross margin. Today, Jason remains as an Advisor to the business.

In 2020, Jason was named a finalist for Digiday’s Publishing Executive of the Year Award. He holds a bachelor’s degree in Logistics and Supply Chain Management from the Farmer School of Business at Miami University.