The Power of Will is about tenacity, determination, and resilience. How do we show that?
College of Engineering and Computing Messaging Guide
THE STORY
How does the College of Engineering and Computing fit into the Power of Will story?
The Power of Will is about quiet confidence, optimism, and resolve. It’s about humans, what they can accomplish, and how they can help others. It’s about the people who embody Miami’s values, who work daily to understand more deeply and connect more meaningfully.
These are characteristics shared by Miami’s Engineering and Computing students, faculty, and alumni—the calm, directed confidence necessary to solve big problems, the optimism that our work can change the world, and the resolve to meet our goals and help our colleagues do the same.
The Power of Will is designed to empower and support, never to alienate or intimidate. When we tell someone they will accomplish great things at Miami, we’re saying it’s our purpose to help them accomplish great things. We provide the resources, opportunities, and support vital to meeting a wide range of goals.
The College of Engineering and Computing at Miami is committed to providing education that is intellectually stimulating, hands-on, and innovative so that our students and faculty will realize their full potential. We focus on socially engaged engineering and computing that improves lives, and we focus on care and support for our college community.
THE HOW
When it's time to apply these concepts to real-world communications like emails, blogs, social media posts, etc., keep in mind the things that make the College of Engineering and Computing unique. These will naturally fit with Miami's brand pillars and The Power of Will campaign.
Here are some prompts you can use if you're feeling stuck:
The Power of Will is empowering and never alienating. How do we help others live up to and exceed their potential?
The Power of Will is about Miami University as a community succeeding through confident action, intentional collaboration, and mutual support. How is our work demonstrating that approach?
THE APPLICATION
How do we take what makes the College of Engineering and Computing unique and blend it with Miami's messaging?
Brand Pillars + Your Pride Points + The Power of Will = Your Story
Find places where Miami University's brand pillars and your pride points intersect— and when possible, use The Power of Will as a creative framework to elevate your message and help strengthen the Miami University story. Practically speaking, seek out opportunities to build messages around the word "will," clearly communicating will as an empowering invitation brought to life through the powerful support and opportunities Miami University offers. Here are a few examples:
| Brand Pillar | Pride Point | Headline/Subhead | Example Copy |
|---|---|---|---|
| Understand Deeply | Engaged learning. | Matching the passion for change with the tools to achieve it. You will make a difference in The College of Education, Health, and Society. | At Miami, engineering and computing aren’t simply something you learn, they are something you will do. You will participate in a fully immersive education, powered by real research, real discovery, and real hands-on experience. Don’t just wonder if you are going to graduate with the skills to thrive in the real world, because at Miami, you will. |
| Learn Broadly | Well-rounded education beyond technical skills, including leadership, communication, and collaboration skills. | At Miami, you will learn all the technical skills—and all the skills you need to make the most of everything you learn. | Beyond the schematics, models, and wireframes, engineering and computing are about improving lives and society. Our students aren’t just engineers and computer scientists, they’re critical thinkers, empathetic problem solvers, and well-rounded humans with the will (and the brilliance) to create the solutions the world really needs. |
| Think Entrepreneurially | Career-ready, practical education. | Challenges don’t wait for graduation. Miami Engineering and Computing will get you career-ready now. | A self-starting, entrepreneurial mindset is key to the success of tomorrow’s engineers and computer professionals. We call it the Miami Way. Because at Miami we’re preparing students who will solve as-yet undiscovered problems and create new industries, and it might even happen before they graduate. |
| Serve Purposefully | Socially engaged engineering and computing. | You will change the world through Socially Engaged Engineering and Computing at Miami. | Tomorrow’s world deserves socially engaged, determined, resilient experts. And at Miami University, that’s exactly who you will become. Our engineering and computer science programs are driven by optimism, committed to service, and determined to build a better society. |
| Connect Intentionally | Collaboration over "dog-eat-dog" mentality. | Find a team, build the future. Want to change the world? At Miami, you will. Because we will. | In a time of isolation, it’s more important than ever to make real connections, to collaborate, and to support one another. At Miami, you will be equipped to solve the engineering and technological problems of the future—not alone, but alongside an interdisciplinary team. We power your success by building it together, so that whatever you dream of achieving, you will. |
NOTE: These examples were not developed for a specific audience or channel. They are intended to be helpful guides to how you might integrate with The Power of Will and Miami University’s brand pillars with your own stories.
