The Power of Will is about tenacity, determination, and resilience. How do we show that?
College of Education, Health, and Society Messaging Guide
THE STORY
How does the College of Education, Health, and Society fit into the Power of Will story?
The Power of Will is about quiet confidence, optimism, and resolve. It’s about humans, what they can accomplish, and how they can help others. It’s about the people who embody Miami’s values, who work daily to understand more deeply and connect more meaningfully.
Students within the College of Education, Health, and Society pursue a wide array of disciplines, but they share one common trait: they are societal changemakers and leaders. They bring the will to make positive change and the drive to exceed their personal bests. They bring determination and resolve. We provide the knowledge, relationships, and support they need to excel.
The Power of Will is designed to empower and support, never to alienate or intimidate. When we tell someone they will accomplish great things at Miami, we’re saying it’s our purpose to help them accomplish great things. We provide the resources, opportunities, and support vital to meeting a wide range of goals.
The College of Education, Health, and Society exists to create the critically engaged leaders the world needs now. We give students the experience and relationships they need to become assertive, dynamic leaders in their fields. Our students provide the will, we show them the way.
THE HOW
When it's time to apply these concepts to real-world communications like emails, blogs, social media posts, etc., keep in mind the things that make the College Education, Health, and Society unique. These will naturally fit with Miami's brand pillars and The Power of Will campaign.
Here are some prompts you can use if you're feeling stuck:
The Power of Will is empowering and never alienating. How do we help others live up to and exceed their potential?
The Power of Will is about Miami University as a community succeeding through confident action, intentional collaboration, and mutual support. How is our work demonstrating that approach?
THE APPLICATION
How do we take what makes the College of Education, Health, and Society unique and blend it with Miami's messaging?
Brand Pillars + Your Pride Points + The Power of Will = Your Story
Find places where Miami University's brand pillars and your pride points intersect— and when possible, use The Power of Will as a creative framework to elevate your message and help strengthen the Miami University story. Practically speaking, seek out opportunities to build messages around the word "will," clearly communicating will as an empowering invitation brought to life through the powerful support and opportunities Miami University offers. Here are a few examples:
| Brand Pillar | Pride Point | Headline/Subhead | Example Copy |
|---|---|---|---|
| Understand Deeply | Building societal infrastructure. | Matching the passion for change with the tools to achieve it. You will make a difference in The College of Education, Health, and Society. | The disciplines within the College of Education, Health, and Society are crucial to building and improving our societal infrastructure. That’s why we focus not only on deep technical expertise but also a true understanding of why our fields are vital. With experiential learning opportunities, world-class faculty, and a philosophy based in insight and compassion, you will get the tools for a rewarding career. |
| Learn Broadly | Experiential learning and social-emotional learning. | You will be a changemaker. Your passion matters. Miami University College of Education, Health, and Society. | In the College of Education, Health, and Society, we build societal changemakers. Our students arrive with the will to transform their passions into positive change. Along the way, they engage in experiential and social-emotional learning to develop a holistic understanding of how their work impacts the human experience. |
| Think Entrepreneurially | Immediately implementing what we learn. | Learn it today, apply it today. You will solve real-world problems in innovative ways with the College of Education, Health, and Society. | You don’t have to be an entrepreneur to think like one. Students in the College of Education, Health, and Society already have the will to make real change. Here, you have the opportunity to implement knowledge through experiential opportunities, gaining the adaptability to apply your skills in any situation. As the changing world demands more flexibility and resilience in our leaders, you will develop the insight to find opportunities where others see obstacles. |
| Serve Purposefully | Change makers strengthening society. | It’s more than a career. It’s care. Be a changemaker with the College of Education, Health, and Society. | Affecting real change requires more than knowledge. It takes empathy, resilience, and will. Our students make tangible change in their communities and the world because they develop a holistic understanding of why their discipline matters. Our graduates improve lives in fields from athletics to social work, inclusive special education to community outreach. What change will you spark? |
| Connect Intentionally | Relationship-oriented programs and students. | Find your place, build relationships, belong in the College of Education, Health, and Society. | In the College of Education, Health, and Society, we value transdisciplinary problem solving—something that can’t be accomplished without collaboration and connection. Relationships are in our DNA because our fields are deeply rooted in societal change and in helping individual lives, families, organizations, and communities. Inclusion and equity must shape truly transformative work, and our students and faculty lead the way, working with empathy, open minds, and care. |
NOTE: These examples were not developed for a specific audience or channel. They are intended to be helpful guides to how you might integrate with The Power of Will and Miami University’s brand pillars with your own stories.
