8 modules
The online course consists of eight modules and provides a professional certificate of completion.
Digital Marketing Foundations
Explore essential topics that form the backbone of modern digital marketing strategies. From mastering the art of crafting compelling content to gathering critical insights, this course will equip you with fundamental knowledge and practical skills.
Online Certificate Quick Facts
Interested in bringing Digital Marketing Foundations to your workforce or organization?
Flexible pace
Complete the self-paced course on your terms.
On-demand
Begin your digital marketing journey right away.
$799
Access a professional education with exceptional value.
Your Schedule, Your Success
Transform Digital Marketing Knowledge into Business Results
With no application or additional costs, Miami University's comprehensive Digital Marketing Foundations certificate provides a fast track to achieving your career goals. Led by accomplished alums with deep industry expertise, you'll gain fundamental digital marketing skills to drive your organization's innovation, online presence, and forward success.
Ensure that your brand's visual identity, messaging, and values are aligned to foster trust and recognition
Create valuable, engaging content that resonates with your audience's needs
Tailor compelling messages to specific audiences and iterate toward higher conversions
Optimize your website for search engines and strategically invest in paid search advertising
Make data-driven decisions with robust web analytics
Build authentic relationships through effective social media marketing
Drive Results with Essential Knowledge
Achieve more with less time. Learn and apply digital marketing ideas and techniques at your own pace. Upon completing the course, you can share your verified Digital Marketing Foundations certificate with your employers and peers.
The Value of Digital Marketing Skills
Not only does an impactful digital marketing strategy meet your audiences where they are, but it also significantly impacts your organization's reach and success. The skills that inform quality digital marketing are desirable for any employee, job seeker, or leader.
97%
of digital consumers have used social media within the last month
Hootsuite (2020)
83%
of organizations don't clearly define their digital marketing strategy, making applicable skills more impactful
Smart Insights (2023)
8 in 10
dollars invested in ads were devoted to digital advertising in 2022
Statista (2023)
Course and Instructor Overview
In the Brand Identity module, you'll explore:
- What is Brand Identity?
- How to Develop Brand Strategy and Identity
- How to Create a Brand's Visual Identity
- Where to Incorporate Brand Identity
- Working with an Established Brand
Miami alumnus David Taylor is a non-profit marketing director with over 20 years of experience with advertising agencies. David has worked with brands including Absolut, Crown Royal, Chivas Regal, Bounty, Pantene, Stouffer's, Lean Cuisine, Purina, ScottsMiracle-Gro, Kleenex, and Scott, among many more.
In the Content Marketing module, you'll unpack the following:
- What is Content Marketing?
- Content Creation Frameworks
- Types of Content
- Best Practices
- Key Considerations
Miami alumna Kelly Thomas is a marketing consultant, content strategist, educator, and award-winning writer. She works with mission-driven companies, from "solopreneurs" to Fortune 500 companies, leading the strategy, creation, and management of well-researched, engaging, and high-performing content experiences.
The Copywriting section of the course covers:
- What is Copywriting?
- Copywriting Strategies
- Defining Your Audience
- Writing Style Best Practices
- Staying Ahead of the Trends
- Starting as a Copywriter
Lynmarie Lane has more than 30 years of marketing and communications experience in the book publishing and professional services industries. Shortly after graduating from Miami University in 1992, Lynmarie launched her career as an advertising copywriter for Simon & Schuster. She currently helps professional service firms create awareness and gain competitive advantages through creative marketing.
The Email Marketing Individuals module spans topics including:
- Targeting and Segmentation
- High Conversion Email Content & Design
- Sending and Testing Email
- Email Metrics and Key Performance Indicators (KPI)
- Popular Email Platforms
Hillary Keller Bowling has worked in marketing for over 25 years, primarily in business-to-business (B2B). She is the senior marketing manager at Samova, headquartered in Columbus, Ohio. Hillary earned her MBA and a bachelor's degree in marketing from Miami University's Farmer School of Business.
The Display and Video Advertising module dives into:
- What is Display Advertising?
- What is Video Advertising?
- Display and Video Advertising Strategies
- Display and Video Creative and Content Best Practices
- Display and Video Reporting and Metrics
Miami alumna Chelsea Matteson Watson is a senior marketing campaign manager with experience running demand generation marketing campaigns for industries including real estate investment, fashion retail, and advertising agencies. She is passionate about uncovering data-driven insights to make informed decisions and believes that the customer journey and prospect mindset are the keys to success.
In the SEO and Search Engine Marketing module, you will tap into:
- Paid Search Overview
- Deeper Dive Into Paid Search
- SEO Overview
- SEO Tactics: Keywords, Content Quality, and Backlinking
Nick Oldfield is the vice president of digital and marketing at Maxim Crane Works, one of North America's largest crane rental companies. He has also worked with several well-known organizations, including Pearle Vision, EyeMed Vision Care, and Cincinnati Insurance. In 2018, Nick earned his MBA at Miami University; he also teaches aspiring marketers as an adjunct instructor at Miami.
In the Google Analytics module, you will learn about:
- Getting Started
- Set Up and More
- Navigating the Admin Panel
- Basic Reporting
- Customizing Reports and Web Privacy
- Case Studies and Examples
Miami alumnus Steve McGinty has been a marketer and analyst for over 25 years. He has studied consumer trends and retention at the Tribune Company, a Fortune 500 company, and spent sixteen years leading member acquisition at the American Bar Association. Currently, Steve directs digital marketing efforts for Hudson Global Scholars and consults for small and medium-sized businesses to implement digital marketing strategies.
In the Google Analytics module, you will learn about:
- Defining Success Metrics
- Getting to Know Your Audience
- Mapping Your Customer's Journey
- Data and Privacy
- Creating Your Campaign
Miami alumna Shelly Cook is a B2B marketer who has led growth in technology companies for over a decade. Her professional experience includes over six years as director of marketing and serving as product marketing manager for several organizations.
Continue Your Professional Journey
With Miami University's Digital Marketing Foundations certificate, gain a broad baseline of powerful marketing knowledge and skills from successful industry experts. Designed for busy working professionals, you can get started right away.
Explore Other Professional Certificates
Miami Online offers various professional certificates, including the miniMBA, DEI in Leadership, and Leadership Essentials. You can also learn about custom solutions for employers.
