Communications and Marketing

 Collage of students being active and involved on campus, studying, participating in various Student Life programs with text Student Life Communications
Collage of students being active and involved on campus, studying, participating in various Student Life programs

Student Life Communications

Our Services

To request services from Communications for the Division of Student Life, please submit the Request a Project form. Please submit your request at least 14 days ahead of when you need it, to leave us time to complete your request. Larger projects may require more time. 

Strategic planning / marketing plans. We provide creative strategy for a number of projects. We can help you develop a communication plan and content strategy.

Print publications. We can design flyers, A-frames, table tents, print newsletters, brochures, etc. 

Digital projects.

  • Graphics. We provide light graphic design services for publications, digital assets, websites, digital screens and other media. We use the Miami brand on our projects while finding ways to individualize the visual look and feel for each project.
  • Websites. While it is the responsibility of each department to make sure that the information on their site is accurate and up-to-date, we provide support in website organization, content, editing, web forms, and analytics.
  • Email Campaigns. We can set you up with Miami's email marketing system (Emma), create templates for digital email campaigns, and provide training for your office staff.
  • Presentations. We can help convert old PowerPoints and Google Slides files into the Student Life template, and edit and improve current presentation files. 
  • Social Media. As the owners of the "Student Life" social media handles, we can provide support of your messages by sharing with our audiences. We also provide professional development and training on various aspects of social media. 

News and Blog articles. We create stories, headlines, and web copy, and we edit content for campaigns and proofread for accuracy. We can publish articles on the Student Life News page and the Student Life blog.

Video Production. Video production can take a great deal of planning, shooting, editing, and proofing. We recommend any video needs you have be planned well in advance and, given the labor-intensive nature of the work, be reserved for major priority items. For shorter term needs, we have a weekly "Minute at Miami" video series. These videos are lightly edited and less than one minute each. They can be produced with as little as two weeks notice.

General consultation / Training / Professional Development. We can audit your current efforts and make recommendations, consult on current or new projects, and provide various social media, web-related, and other training. See the Student Life Intranet for sample training topics.

Unsure of needs? Complete the project request form and we can help you decide!

Icons representing planning, print, digital, news and blog writing, video, training.

About

We advance the central communication efforts for the Division and partner with all Student Life units to help them meet their goals through strategic, engaging, and creative communication. We provide strategic marketing and communications support that:

  • Strengthen the Student Life image and position within the University and beyond
  • Increase student awareness of student life offerings and make it easier for them to identify and utilize resources
  • Tell stories that celebrate, educate and motivate our students
  • Increase knowledge of services offered by the division among all campus constituents
  • Support the goals of all units in the Division through comprehensive communication and marketing plans

We aim to tell the Student Life story through meaningful, diverse stories that showcase the depth and breadth of the Miami experience.

Student Life Intranet

Many resources related to Student Life Communication are available on the Student Life Staff Intranet. Examples include: 

  • Name tag guidelines
  • PowerPoint / Google Slide templates
  • Board of Trustee reports
  • Email signature guidelines

Join the Student Life Staff Intranet

 

Student Life Newsletters and Listservs

Many departments in the Division have their own newsletters and listservs.