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Department of Marketing

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is accomplished through extensive case analyses, creativity requirements, project-based courses, competitions, marketing simulations, inverted classrooms, innovative information delivery systems and experiential learning.

Our Programs

Marketing is one of the most popular majors at the Farmer School. Our curriculum includes courses in branding, promotion, supply chain management, consumer behavior, marketing research, sales management and personal selling, imagination and creativity, problem-solving skills, creating customer value, global marketing, and interactive media studies.
marketing professor in classroom with students

Marketing at FSB

Our commitment to student engagement and learning, focus on preparation for the real world of business, and excellent instruction helps make our department one of the best. As a result, the business world has recognized the quality of our graduates by making us a focal point for recruiting efforts…and the success of our graduates in the workplace has resulted in an ever-expanding list of companies who actively recruit our graduating seniors.

What makes us unique?

Marketing at the Farmer School

Our Mission

The mission of the Marketing Department is to expose undergraduate students to the concepts and tools utilized by marketing professionals by leveraging both curiosity and creativity and providing opportunities for students to take more control of their own learning through a broad range of experiential and innovative pedagogies.

Top 10

College for Producing Fortune 500 CEOs Nationwide

Money Magazine

Give to the Department

Your donation to the Marketing Department will help us continue to build a program that sets our students apart from their peers. Donations directly benefit programs such as case competitions, experiential learning projects, classroom simulations, and hands-on learning opportunities.

Make A Gift

FSB - Department of Marketing

3057 Farmer School of Business
800 East High Street
Oxford, OH 45056