Brand Identity Guide
A strong brand engages, reassures, and helps navigate.
Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions of our audiences, who connect their personal experiences to Miami. The institution’s positioning, voice, and visual identity outlined in these brand standards are a comprehensive reflection of brand research, academic excellence, and a shared student experience. Consistent standards set clear expectations for the appearance of branded materials and grant brand communicators the flexibility they need to meet the needs of diverse audiences. A unified and consistent brand image allows for broader awareness of the institution and a stronger Miami identity.
Tools and Resources
Find the platforms, guidance, and support you need for your marketing and communications work:
- Creative tools and digital assets
- Digital communication platforms
- Printing and production
- Marketing and creative services
- Additional resources and guidelines
Brand Use and Approval
Learn who can use the Miami University brand, what guidelines apply, and how to submit branded materials to University Communications and Marketing for review and approval.
Stay In the Loop
"In the Loop" is UCM’s blog and newsletter for internal communications, showcasing initiatives from the University Communications and Marketing team while keeping you informed on best practices, tips, system updates, and more.
Communications Toolkit | 2026 Quarter 3
Miami’s Q3 Toolkit is here—grab fresh content, photos, and ideas to highlight how we understand deeply and connect intentionally.
Website CMS Transition Update
Stay up to date on progress and plans for the transition of this significant website upgrade.
A New Brand Concept Brings Miami Together
This year, UCM is launching a new brand campaign, “More Together.” What is “More Together”? Who chose this? When do I use it? Why the update? How do I even begin using it?
Brand Guidelines Update Log
See what’s changed recently in the Miami University brand guidelines.
