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Director of the Center for Research in User Experience,
Associate Professor
Emerging Technology in Business and Design, Marketing

James R. Coyle

Contact Info

513-529-0483
2045B Farmer School of Business
James Coyle's page at the Department of Marketing
Center for Research in User Experience

Educational Credentials

  • Ph.D., Journalism, Specialization in Advertising Research, Missouri-Columbia
  • M.A., Journalism, Missouri-Columbia
  • B.A., English, Rockhurst University

Teaching Areas

  • Usability
  • User experience
  • Digital media design

Research Interests

Research interests include how consumers visually process online content in digital media environments, viral marketing, and music piracy.

Professional Experience

  • Taught formerly at Zicklin School of Business, Baruch College, CUNY.