Paige Scro, Ph.D.

Educational Credentials

• Ph.D., Apparel, Merchandising, and Design, Iowa State University
• M.A., Merchandising, University of North Texas
• B.A., Apparel Merchandising, Colorado State University

Biography

My name is Paige Scro, and I have a Ph.D. in Apparel, Merchandising, and Design from Iowa State University, a Master’s degree in Merchandising from the University of North Texas, and a Bachelor’s in Apparel Merchandising from Colorado State University. My main research focus and passion have always been consumer behavior, retailing, and essentially analyzing why consumers buy what they buy. My most recent research focused on whether or not hashtags or images that contain identity cues enhance and strengthen the connection between brand and consumer. I have experience teaching in the areas of merchandising, history of dress, retailing, consumer behavior, color theory, and marketing. My past professional roles have included working as an Adjunct Instructor for SNHU, an Adjunct Instructor for Rocky Mountain College of Art and Design an Instructional Designer for TTEC, an Adjunct Professor for The Art Institute, an Assistant Buyer for Sports Authority, a Learning Program Developer for Sports Authority, a Learning Specialist for JoAnn Fabric and Craft Stores, and an Options Specialist for Richmond American Homes. As an educator, I always aim to incorporate hands-on and real-world scenarios into my classrooms, as I feel there is no better way to set students up for success when entering the workforce.