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2026 Poster Session C
C47 - Morphology on the Menu: Word Formation in Fast-Food Advertising
Snack and fast-food advertisements rely heavily on visuals, from product photography to personifications of food.
2026 Poster Session C
C47 - Morphology on the Menu: Word Formation in Fast-Food Advertising
Mentor: Larysa Bobrova, Ph.D.
Snack and fast-food advertisements rely heavily on visuals, from product photography to personifications of food. However, language also shapes how products are understood. What connections exist between visuals and words?
Thesis Statement: Morphological processes are reflected and/or emphasized visually in order to affect an audience.