Marketing Major and Career Info

Students talk with Harman executives during Strategy Works
 Highwire students and executive participants watch final presentations
 A student talks with another in Don Norris' marketing class
 Don Norris collects homework from students
 Representatives from Bain and Company talk with marketing students

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.  Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.

The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, Ecommerce, logistics, branding and organizational and global marketing.  The capstone options are client-based practicums to provide students with hands-on experience.


  • Organize, analyze, and interpret market data
  • Value creativity and diversity of thought
  • Develop new ideas and possibilities to address challenges
  • Build and maintain relationships with clients and stakeholders
  • Support ideas and solutions with data and research
  • Identify patterns in consumer behavior through qualitative and quantitative research
  • Formulate recommendations through analysis of benefits and risks
  • Manage projects from conception to implementation
  • Effectively use verbal and written communication
  • Analyze complex, conceptual opportunities and develop value propositions

Top Employers

  • 84.51
  • Abercrombie & Fitch
  • Accenture
  • Amazon
  • American Eagle Outfitters, Inc.
  • Capgemini Invent
  • Kimberly-Clark
  • Nestle
  • Parker Hannifin
  • PepsiCo Frito-Lay

Career Opportunities

  • Account Manager
  • Account Representative
  • Broker
  • Business Analyst
  • Business Development Representative
  • Customer Development Associate
  • Data Analytics BLP
  • Product Designer
  • Retail Sales Representative
  • Sales Manager
  • Technical Platform Analyst