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Oxford and Beyond

Top 5 Miami University Instagram Moments of 2023

This year, Miami University’s digital marketing and social media team served more than 1,100 pieces of Instagram content to our fans

Oxford and Beyond

Top 5 Miami University Instagram Moments of 2023

Instagram is a social media platform known for its beautiful imagery, short-form stories, and creative reel (video) content. At Miami University, Instagram is part of our overall storytelling strategy where we capture authentic moments and bring the brand to life. 

This year, Miami University’s digital marketing and social media team served more than 1,100 pieces of Instagram content to our fans. While many posts are noteworthy, we’re sharing the Top 5 Miami Instagram Moments of 2023 with you here. 

1. Fiona Goes To College

Fiona, the world-famous hippo at the Cincinnati Zoo and Botanical Garden, brought together Miami University’s Project Dragonfly and Cincinnati Zoo and Botanical Garden to celebrate their 20-year partnership. The video of the lovable hippo eating a carved, Miami “M” watermelon was a hit with audiences - receiving more than 16 million viral video views and nearly 896,000 engagements! 

2. Mother-Daughter Placed in Same Dorm Room 33 Years Apart 

What are the odds of getting placed in the same dorm room that your mom lived in 33 years ago? Well, the odds looked pretty good for Sarah Bowling. This rare Miami story captured national media attention, and was engaged with nearly 11,000 times on Instagram.  

3. Fawns Steal the Hearts of Miamians 

According to Pulitzer Prize-winning poet Robert Frost, Miami University is “the most beautiful campus that ever there was.” And, he wasn’t lying. Take a look at this video capturing sweet fawns that make Miami that more charming. Our audiences certainly agree as the video received more than 9,200 engagements.

4. From Freshman to Senior Year

Just in time for commencement, we’ll let this video speak for itself. Earning more than 9,200 engagements, there may have been a few *happy* tears shed while watching this clip that gives off all of the nostalgia vibes.

5. Miami is more than just a university in Ohio

Whether you’re a student at Miami, an alum, or a faculty member, Miami’s so much more than just a location on the map. It’s a place where a lifetime of memories are created that you’ll cherish forever. Garnering more than 9,100 engagements, wrapping up our Top 5 with this video just feels right.