Betsy Zilch Lazow

Betsy Lazow (Zilch) is a small business owner specializing in stationery design and custom artwork based in Brooklyn, NY.

She began her career working at Kirshenbaum Bond & Senecal’s social media agency, Attention Global, in New York City. As a trained graphic designer with a passion for marketing, she took to the agency world in search of a balance between marketing & design. She quickly settled into a strategy role where she worked on developing social strategies for top brands in various categories. After 2 years of building her portfolio, she left the agency world to work on the client side.

From 2018 to 2022, Betsy held various marketing roles at American Express both in the B2B and B2C business units, and then at Squarespace specializing in B2B product marketing.

In the fall of 2022, Betsy decided to bet on herself and launch her own stationery and art business, Amorette. Her projects include custom paintings, wedding invitation design, personal stationery, and more.

Betsy graduated with a BFA in Graphic Design and a minor in Marketing from Miami in 2016.