Nick Effler

Nick Effler has had a 20+ year career focused on the retail side of design and development around the world. He has managed several dynamic vehicles for store expansion and led development efforts for several concepts. This has included a portfolio of projects, for multiple brands, ranging from high street flagship retail to much lower profile travel retail outlets. Beyond extensive work in major centers throughout North America his experiences have covered projects in 50+ countries across Europe, South America, Middle East, East Asia, and China. Currently managing the Crate&Barrel stable of brands through its next generation of store expansion, Nick has created an efficiency through process that has allowed for greater focus on experiential development, driving environmental designs that bridge an evolving brand vernacular with shifting customer habits.