Tracy Gardella

Tracy Gardella currently serves as the Senior Director of Enrollment Communications and Outreach for Northeastern University in Boston, overseeing project management and college success teams working remotely from her home in Florida. Her teams serve as liaisons between college stakeholders and all enrollment management partners.

As a strategic and highly creative marketing and branding veteran, Tracy has worked on major brands and higher education clients across the country. After graduating from Miami University, she began her career in Cincinnati planning and buying media for national clients such as Lenscrafters and Roto-Rooter. She went on to lead media efforts for a local ad agency in Cincinnati, and then became a top sales account executive for two different radio stations. Eventually, she moved to the client side managing marketing and branding efforts for a hotel and convention center, Fifth Third Bank, the University of Dayton, and, most importantly, her alma mater before going back to the agency side in 2017 for the national agency 160over90, an Endeavor company. In June 2020, she began working with Northeastern University’s graduate school enrollment management team and simultaneously earned her Florida real estate license.

During her time at Miami University, Tracy led all branding and agency efforts, video production, photography, web design, and print production. She also served on the Performing Arts Series advisory board for three years, culminating in a term as president.

In addition to serving as the senior account leader, she oversaw all of the operations of the 160over90 Florida office as Managing Director, where she led work on such higher ed clients as University of Florida, Old Dominion University, Florida International University, Fordham University, Furman University, and DePauw University as well as consumer accounts like Outback Steakhouse and Aussie Grill (both Bloomin’ Brands), ChenMed (Dedicated Senior Medical Centers), IMG Academy, among others.

Some of Tracy’s higher-ed branding and marketing work has earned awards from CASE National, CASE IV, and Higher-Ed Marketing.