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Excellence and Expertise

Trio of Marketing professors have articles accepted for publication

Excellence and Expertise

Trio of Marketing professors have articles accepted for publication

Three Farmer School of Business marketing faculty members have upcoming publications:

James Coyle, Linh Nguyen, and Lee Hillman (forthcoming), “Where Shoppers Look First: How Navigation Bar Design Shapes Visual Attention Online," Atlantic Marketing Journal.

Peter Nguyen et al. (forthcoming), "Which Aspects of Phygital Service Experiences Become Valuable Consumer Information?" The Service Industries Journal. 

(Joshua) Ryoo Yuhosua, Seo-Jeong Heo, and WooJin Kim (forthcoming), “When Robots Cross the Line: Consumer Moral Judgments of Robots’ Harm and Authority Violations,” Journal of Business Research