Amy Sizemore is the Global Client Leader for NielsenIQ’s Strategic Analytics and Insights. In this SVP role, Amy shepherds NIQ’s largest and most strategic client relationships, engaging with HQ’s and supporting regional and local engagement.
NielsenIQ is rightfully known for market measurement, but also has an unparalleled set of tools that provide clients with deep consumer understanding and granular activation modeling and predictive capabilities; Amy and her teams help our clients understand the “Why?” and “What Next?” with these capabilities. Strategic Analytics & Insights (SA&I) spans four pillars, including:
Analytics and Activation – transforming strategies and making better business decisions to achieve executional excellence.
Brand and Media – building lasting connections and managing brands with precision.
Consumer Behavior and Insights – translating human insights into powerful growth strategies.
Innovation – helping clients create the innovations from ideas to products to activations that grow their businesses.
Amy graduated summa cum laude and with honors from Miami University in 1995, having majored in Marketing, Purchasing, and Organizational Behavior, and with a Fashion Merchandising minor. She started her career at BASES, which specializes in innovation consulting and forecasting. She matriculated within the organization for 17 years, serving multiple blue-chip clients and enjoying many interesting roles, including a move abroad to help grow a fledgling operation in Belgium and the UK. Her experiences included global client service, leading regions and global business units, and serving in cross-company leadership roles as BASES was integrated into the Nielsen organization.
She spent 7 years at Ipsos in various teams and client-leadership roles, including advertising, brand health, and other quantitative research, and finally helped to launch the Client Partner function. The Client Partner role was above-specialty, allowing the freedom to mix capabilities to best serve client needs.
In 2020, she returned to BASES to apply this client-centric approach to a set of key global clients. She stepped away from this role for a couple of years to lead the BASES Practices, which included driving the reemergence of Neuro capabilities (Ad, Pack, Product research using EEG) and to launch custom product testing, as well as nurturing BASES’ Line & Price and Forecasting pillars. She returned to the global client leadership role, which has expanded as BASES and other elements within the NIQ ecosystem were brought together.
Amy lives in Cincinnati with her husband, Mike. She is a new member of the Marketing Advisory Board for the Farmer School of Business and an established advisory board member of Miami’s Center for Analytics and Data Science. Her oldest daughter, Sarah, will graduate with a Master's in Information Systems and Analytics in 2027 through Miami University’s 3+1 program. Her youngest daughter, Grace, is finishing her second year at Samford University, studying Environmental Science. The whole family continues to prioritize travel and learning about new cultures.
