I am a 2021 graduate of Miami University with a degree in Business Economics and a minor in Business Analytics. I began my career at Tire Discounters, where I worked in both Business Intelligence and Digital Marketing Management roles. In these positions, I supported data analytics, performance reporting, and marketing strategy execution, helping translate customer and business data into actionable insights for marketing campaigns and operational decision-making.
I currently work as a Lead Business Analyst at Fifth Third Bank, where I focus on customer personalization and leveraging data to drive omnichannel engagement strategies. In this role, I help design and optimize targeted customer outreach across digital and traditional channels, using data to improve customer experience, increase engagement, and support business growth. I partner closely with marketing and product teams to ensure insights are translated into personalized, scalable customer journeys.
Throughout my career, I have worked extensively with SQL and business intelligence tools such as Power BI, along with other analytics platforms to support reporting and decision-making. I’m passionate about combining analytical thinking with business strategy and helping others navigate career opportunities in analytics and marketing. I’m excited to return to Miami and share my experiences and lessons learned with current students!
