Jim Barr

About

Jim earned a BS in Accountancy from Miami University in 1984 and an MBA from the University of Chicago Booth School of Business in 1990.

Jim has spent his career in ecommerce and driving digital transformations. He specializes in helping large companies either create or respond to digital disruptions in diverse industries. He has completed transformations at two of the top 10 internet retailers, three Fortune 500 companies, in B2B and B2C, and in both higher technology and industrial businesses. While in these roles, he has managed several $1B+ businesses and created multiple successful digital and omni-channel growth strategies and businesses.

Nautilus, Inc. is the American worldwide marketer, developer and manufacturer of fitness equipment brands Bowflex, Modern Movement, Nautilus, Octane Fitness, Schwinn Fitness and Universal. 

Previously, he was Group President, Multichannel Products & Technologies for Ritchie Brothers (NYSE: RBA), the largest industrial auctioneer in the world, where he led a transformation of the company from a single-channel brick and mortar auctioneer to a digital and multichannel leader, including several online marketplaces. Mr. Barr oversaw RB’s digital businesses and products and its marketing and technology teams.

Prior to that, Jim served as the executive vice president and chief digital officer at OfficeMax where he oversaw all aspects of the company's e-commerce business and its multi-channel digital strategy. Jim also worked as the president of Sears Holdings' online division where he held full P&L accountability for multi-channel strategy and online sites such as sears.com and kmart.com.

He spent twelve years in Microsoft’s internet Division in a variety of leadership roles, including as Partner & GM, Commerce Services & Marketplaces, where he led its B2C ecommerce businesses, such as MSN/Bing Shopping, classifieds and auctions. Jim started his career in public accounting, investment banking and management consulting.

Jim has three children, including a 2018 Farmer School graduate.