Mandy Rassi

Biography

Located in Cincinnati, Ohio, Mandy is the head of Marketing for The Kroger Co. She is responsible for the company’s brand strategy, customer communication priorities, and the creation and execution of the annual marketing plan.

Kroger employs nearly half a million associates who serve America through food inspiration and uplift customers through a seamless digital shopping experience and 2,800 grocery retail stores under more than a dozen banner names. Kroger also operates 38 U.S. food processing plants and 274 jewelry stores.

Mandy joined The Kroger Co. in June 2018 to start up a Brand Building function for the company and was promoted to lead the Marketing organization in August 2019. Prior to that, she had come to the Kroger family in 2016, joining 84.51 as vice president of Analytics, Primary Research to lead the transformation of that function. Her role was expanded in 2017 to include starting up a Marketing Analytics and Insights team. Prior joining 84.51, Mandy spent 14 years at Procter & Gamble in a variety of consumer insight and strategy roles, spanning the global laundry business, North America retail and customer teams, and global beauty care.

Mandy graduated with honors from Miami University and earned an undergraduate degree in Psychology.

Mandy lives in Cincinnati with her husband and three children. She’s a member of the Marketing Leadership Advisory Council for the Miami University Farmer School of Business.