Matt Gershner

About

Matt Gershner is the co-founder and CEO of Fair Response, a relatively new entrant in the marketing research industry.  With the goal of bringing quality back to online sample, he and his partner have launched Fair Opinions, a growing online consumer research panel.

A proud professional salesperson, Matt brings more than 30 years of experience, the last 20+ in the marketing research industry across notable companies such as e-Rewards / Research Now (now Dynata), as the head of sales for technology startup Remesh as the Chief Revenue Officer for industry media company Greenbook and as the head of sales and marketing of Research Defender, which was acquired by Rep Data in late 2023.

Having worked in sports and entertainment as well as the technology and translation industries prior to research, he brings a well-rounded approach to B2B sales and the understanding of visibility and positioning in the marketplace.