Robert Morrison

About

Bob is a retired forensic accountant and business appraiser. He started his career in private industry corporate accounting and finance before transitioning to serving as a senior member and practice leader of three international public accounting consulting practices focused on Forensic Accounting, Litigation Support, Business Valuation, and Business Damage Evaluations. In 2011, he founded Morrison Valuation and Forensic Services, LLC, which he sold at the end of 2019. He retired in December 2021.

Throughout his career, Bob frequently served as court-appointed Trustee in bankruptcy cases and as Receiver in federal and state cases, including cases brought by the Securities and Exchange Commission and the Federal Trade Commission.

Bob holds the Accredited Senior Appraiser designation in Business Valuation and the Intangible Asset Appraisal Specialty designations conferred by the American Society of Appraisers (ASA). He served the ASA in several leadership positions including as International President, and developed and taught business valuation courses domestically and abroad for the ASA. In 2021, Bob was honored with a lifetime appointment to the ASA’s College of Fellows, the highest designation the ASA bestows. Bob also previously served as the Board Chair of the International Institute of Business Valuers and as a Truste of The Appraisal Foundation.

Bob earned a BS in Finance, from Miami University in 1979, where he was a member of the Phi Gamma Delta (Fiji) fraternity. He earned an MBA from the University of Central Florida in 1984. Bob established and continues to fund the Robert B. Morrison (’79) Scholarship Fund, a small scholarship available to FSB undergraduates.

In retirement, Bob serves as his grandchildren’s Uber service, travels with his wife Cheryl, and serves on the board of The Central Florida Zoo.