Todd Kirk

Biography

Todd Kirk has led Middlegame Marketing Sciences since 2008, partnering with global CPG brands in over 60 countries to integrate advanced machine learning into their decision-making process. His team in Ireland measure the true incrementality of marketing investments and pinpoint growth opportunities that satisfy the criteria for all the stakeholders involved: consumers, shoppers, retailers, distributors, sales, marketing, and finance.

Middlegame was not his only entrepreneurial endeavor.  In 2022, Todd co-founded Provalytics to deliver AI-driven attribution and planning in a privacy-first framework. Its award-winning method unifies walled gardens and open channels, deduplicates conversions without tags, and blends marketing-mix modeling with multi-touch attribution for precise incremental insights. To date, it is the first commercially viable "middle-out" solution.

He also helped launch Marketing Attribution Partners in 2015, creating tools that give multi-channel marketers a clear view of campaign impact and ROI across the customer decision journey.  In 2025, Todd began focusing on developing the analytics engines of two other startups, ega3.ai and apertr.ai, as a co-founder of each organization, further extending his work at the intersection of analytics, data science, and artificial intelligence.

Before starting his own firms, Todd was an SVP at Information Resources, Inc. (now Circana), where he designed analytic solutions and drove product innovation for major CPG clients. As a VP at Marketing Management Analytics (Ipso-MMA), he developed automated data mining and marketing mix modeling platforms. He began his career at The Coca-Cola Company, standardizing consumer and retail data integration to inform portfolio decisions in emerging markets.

Todd earned his B.S. in Marketing & Decision Sciences from the Farmer School of Business in 1989 and a Graduate Certificate in Management from the Australian Graduate School of Management in 2000. A sought-after speaker and published author, he also allocates time to mentor the next generation of marketing analysts.

Todd stays active in industry groups and Miami University alumni events in Atlanta, where he resides. He looks forward to participating on the Marketing Advisory Board as a chance to return to Oxford, where he can connect with his son Aodán, a second-generation Miamian, studying Games and Simulation in the College of Creative Arts.