Wade Coffin

Biography

Wade Coffin is the Senior Manager for the second-largest brewer in the United States. Wade oversees innovation projects involving new beer liquid development, new brand creations, and expanding brewery capabilities for the beloved Modelo, Corona & Pacifico beer brands. He has worked in the Innovation function at Constellation for the previous 2.5 years.

Before Constellation, Wade spent 3.5 years as an Innovation Consultant for CPG innovation consultancy Bluedog, working across many CPG categories to help identify growth drivers, build product innovation pipelines, and develop vital consumer insights. Prior to Bluedog, Wade worked at Kimberly-Clark in roles across customer development, insights, analytics, and marketing.

Wade graduated from Miami University in 2014 with a Marketing degree from the Farmer School of Business, where he was also an athlete on Miami's Track and Field Team. He resides in Chicago with his wife, daughter, and dog.