Commerce Learning Outcomes

Core for all BS degrees

• Demonstrate ability to communicate effectively and work with others
• Apply critical thinking skills to solve problems in organizational/business contexts
• Analyze and apply information and data to solve problems
• Apply concepts in strategic planning, leadership, and ethics
• Apply knowledge in the core areas of accounting, business law, management, marketing, finance, economics, and global business

Small Business Management

• Demonstrate an understanding of entrepreneurship, small business startup, development, and operating activities
• Apply small business management activities including planning, organizing, controlling, and leading
• Apply theories and practices in innovation and leadership

Digital Commerce

• Apply the strategic use of web and social analytics
• Manage online marketing and commerce platforms
• Apply digital marketing tools and strategies for content development and delivery

Sales Management

• Demonstrate a clear understanding of the hierarchy of effects in buying and promotional mix in business-to-business(B2B) markets
• Connect and relate how marketing and direct selling activities achieve synergy within the context of the hierarchy of effects in reaching the targeted consumer.

Hospitality Management

• Demonstrate a working understanding of hospitality terminology, concepts, and functions as they relate to the food and beverage industry.
• Explain the functions of management as they relate to the food and beverage industry.
• Demonstrate working knowledge of current laws, rules and regulations governing foodservice.
• Demonstrate effective decision-making skills integrating knowledge of functional areas when managing hospitality operations.