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FSB Directory

Sina Esteky

Associate Professor

Marketing


Sina Esteky

Contact Information

Office Hours

  • T/Th 1:00 - 2:00 pm, or by appointment

Links

* Accessible version of PDF available upon request.

Profile

Academic Background

  • Dual Ph.D. in Business Administration (Marketing) and Architecture (Design Studies) University of Michigan.
  • Master of Science in Architecture (Design Studies); Minor in Psychology University of Michigan.
  • Bachelor of Science in Architectural Engineering Shahid Beheshti University.

Academic & Professional Experience

  • Miami University Associate Professor of Marketing, Farmer School of Business (FSB), July 2026 - Present Assistant Professor of Marketing, FSB, May 2017 - June 2026 Affiliated Faculty, Dept of Emerging Tech in Business Design, Aug 2019 - Present
  • Walt Disney Imagineering Research & Development, Research Consultant, Research & Development Associate, June 2014 - April 2016

Recent Publications

  • Esteky, Sina, and Hossein Kalati (2024), “The Educational Placebo Effect: Branding Higher Education Benefits Student Learning”. Journal of Marketing for Higher Education. 34 (1), 246-261.
  • Esteky, Sina (2022), “Risk on the Edge: The Effect of Spatial Location on Consumer Preferences”. Journal of Marketing Research. 59 (6), 1216-1234.
  • Johnson, Jeff, Scott Friend, and Sina Esteky (2022), “Can Rewards Induce Corresponding Forms of Theft? Introducing the Reward-Theft Parity Effect”. Business Ethics, the Environment & Responsibility. 31 (3), 846-858.
  • Esteky, Sina (2021), “Chirping Birds and Barking Dogs: The Interactive Effect of Ambient Sensory Cue Source and Valence on Consumers’ Choice of Natural Products”. Journal of Retailing and Consumer Services. 61 (July), 102513.
  • Esteky, Sina, David B. Wooten, and Maarten W. Bos (2020), “Illuminating Illumination: Understanding the Influence of Lighting on Socially Conscious Behaviors”. Journal of Environmental Psychology. 68 (April), 101405.
  • Esteky, Sina, Jean D. Wineman, and David B. Wooten (2018), “The Influence of Physical Elevation in Buildings on Risk Preferences: Evidence from a Pilot and Four Field Studies”. Journal of Consumer Psychology. 28 (July), 487-494.

Honors & Awards

  • Faculty Research Grant, FSB, Miami University, 2023
  • Professional Grant, Hybrid Instructional Training (eLearning), Miami University, 2019
  • Alumni Teaching Scholar, Miami University, 2018-2019
  • Faculty Summer Research Grant, Farmer School of Business, Miami University, 2017, 2018, 2019, 2020, 2021
  • Research Grant - Rackham Summer Research Grant, University of Michigan, 2016
  • Research Grant - Rackham Graduate Student Research Grant, University of Michigan, 2015
  • Travel Fellowship – Ross School of Business, University of Michigan, 2015, 2016
  • Travel Grant - Rackham Conference Travel Grant, University of Michigan, 2014, 2015, 2016
  • Fellowship Award - Doctor of Architecture Fellowship, Taubman College of Architecture and Urban Planning, University of Michigan, 2011, 2015
  • Scholarship - Milton G. Kendrick and Josephine H. Kendrick Award for Excellence in Business Research. Ross School of Business, University of Michigan, 2014
  • Research Grant - Young Researcher Grant, Walt Disney Company, 2014
  • Scholarship - Thomas A. Languis Scholarship in Architecture and Law, University of Michigan, 2013
  • Scholarship - Victoria J. Lentz Memorial Scholarship. Taubman College of Architecture and Urban Planning, University of Michigan, 2012
  • Fellowship Award Strategic Research and Training in Health Care, Technology, & Place, Canadian Institutes of Health Research, 2011
  • Fellowship Award - Schulich Graduate Fellowship, 2011
  • Fellowship Award - William Wayne Caudill Graduate Student Fellowship, 2011
  • Scholarship - Better Cities for People with Disabilities Scholarship, 2010
  • Travel Fellowship - The Rockefeller Foundation & Center for Sustainable Urban Development at Columbia University, 2007

Biography

Dr. Sina Esteky is an Associate Professor of Marketing in the Farmer School of Business at Miami University. He holds dual PhDs in business administration (marketing) and architecture (design studies) from the University of Michigan. Additionally, he earned an MSc in architecture with a minor in psychology at the University of Michigan, and a bachelor's in architectural engineering from Shahid Beheshti University. Sina's research focuses on how architectural design and Gen-AI shape consumer decisions. His research has been published in premier academic journals such as the Journal of Marketing Research, Journal of Consumer Psychology, the Journal of Environmental Psychology. It has also been featured by media outlets such as The Wall Street Journal, Fortune, NPR, CNBC, The Atlantic, LA Times, and National Geographic. Sina's teaching interests are in Branding, Digital Marketing, Consumer Behavior, Creativity and Innovation, and Design Thinking.

Courses

  • MKT 419 A TR 2:50PM-4:10PM LWS 301
  • MKT 419 B TR 4:25PM-5:45PM LWS 301