Skip to Main Content

FSB Directory

Hannah Lee

Professor & Joseph C. Seibert Professor

Marketing


Hannah Lee

Contact Information

Office Hours

  • TR 1:00-2:00pm
  • and by appointment

Links

* Accessible version of PDF available upon request.

Profile

Academic Background

  • Ph.D., Marketing, Minor in International Business, Michigan State University, 2014 M.S., Finance, University of Illinois Urbana-Champaign, 2009 B.A., International Studies and Business Administration, Ewha Womans University, 2008

Academic & Professional Experience

  • Joseph C. Seibert Professor of Marketing, Farmer School of Business, Miami University, 2026–Present Professor of Marketing, Miami University, 2026–Present Director, Higgin Kim Asia Business Program, Farmer School of Business, Miami University, 2022–Present Endres Associate Professor of Marketing, Farmer School of Business, Miami University, 2023–2026 Associate Professor of Marketing, Miami University, 2021–2026 Assistant Professor of Marketing, Miami University, 2014–2021

Recent Publications

  • Yalcinkaya, Göksel, Hannah S. Lee, and David A. Griffith (2026), “Digitalization of International Marketing,” Elgar Encyclopedia of International Marketing Management.
  • Lee, Hannah S., Göksel Yalcinkaya, and David A. Griffith (2024), “Examining the Relationship of Country-Level Digital Ad Spend and Cross-Border E-Commerce Buyers under Cultural and Political Globalization,” International Marketing Review, 41 (5), 1102–1117.
  • Lee, Hannah S., Göksel Yalcinkaya, and David A. Griffith (2023), “Understanding the Co-Evolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multi-Country Examination,” Journal of International Marketing, 31 (2), 64–81.
  • Griffith, David A., Hannah S. Lee, and Göksel Yalcinkaya (2023), “Understanding the Relationship between the Use of Social Media and the Prevalence of Anxiety at the Country Level: A Multi-Country Examination,” International Business Review, 32 (4), 102102.
  • Griffith, David A., Hannah S. Lee, and Göksel Yalcinkaya (2023), “Understanding the Relationship Between Advertising Spending and Happiness at the Country Level,” Journal of International Business Studies, 54 (1), 128–150.
  • Griffith, David A., Hannah S. Lee, and Göksel Yalcinkaya (2022), “The Use of Social Media and the Prevalence of Depression: A Multi-Country Examination of Value Co-Creation and Consumer Well-Being,” International Marketing Review, 39 (1), 1–31.

Honors & Awards

  • Joseph C. Seibert Professor of Marketing, Farmer School of Business, Miami University, 2026 Outstanding Paper, Emerald Literati Awards, 2023 Creativity and Innovation Award, Miami University, 2022 James Robeson Junior Faculty Research Excellence Award, Farmer School of Business, Miami University, 2022 Finalist, Weitz-Winer-O’Dell Award, Journal of Marketing Research, 2022

Biography

Hannah S. Lee is the Joseph C. Seibert Professor of Marketing at Miami University’s Farmer School of Business and Director of the Higgin Kim Asia Business Program. She joined Miami University in 2014 after earning her Ph.D. in Marketing, with a minor in International Business, from Michigan State University. She also holds an M.S. in Finance from the University of Illinois Urbana-Champaign and a B.A. in International Studies and Business Administration from Ewha Womans University in Seoul, South Korea. At Miami, she teaches Strategic Thinking and Decision Making in Marketing, a senior-level course focused on applying strategic frameworks to complex business problems.

Lee’s research examines marketing strategy in an increasingly digital and interconnected global marketplace, with particular interests in digital advertising and transformation, consumer well-being, international marketing strategy, and the ways cultural and institutional environments shape marketing decisions and outcomes. Her research has appeared in leading journals including the *Journal of Marketing*, *Journal of Marketing Research*, *Journal of International Business Studies*, and *Journal of International Marketing*. As Director of the Higgin Kim Asia Business Program, she also works to expand opportunities for students and faculty to engage with Asia through international programs, institutional partnerships, and academic initiatives.

Courses

  • MKT 395 D TR 11:40AM-1:00PM LWS 301
  • MKT 395 E TR 1:15PM-2:35PM LWS 301