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FSB Directory

Eric Stenstrom

Associate Professor

Marketing


Eric Stenstrom

Contact Information

Office Hours

  • Spring 2023
  • by appointment

Links

* Accessible version of PDF available upon request.

Profile

Academic Background

  • PhD, Marketing, John Molson School of Business, Concordia University, 2014
  • MSc, Marketing, John Molson School of Business, Concordia University, 2007
  • BA, Psychology, University of Ottawa, 2003

Academic & Professional Experience

  • Associate Professor of Marketing, Farmer School of Business, Miami University, 2019-present
  • Richard T. Farmer Endowed Assistant Professor of Marketing, Farmer School of Business, Miami University, 2013-2019
  • Instructor of Marketing, John Molson School of Business, Concordia University, 2011-2013

Recent Publications

  • Stenstrom, E. P., Nepomuceno, M. V., & Hingston, S. T. (2025). Testosterone and the pursuit of possessions: The interaction between baseline testosterone and intrasexual competition on materialism in males. Acta Psychologica, 255, 104937.
  • Deska, J., Hingston, S. T., Delvecchio, D., Stenstrom, E. P., Walker, R., & Hugenberg, K., (2022). The effect of spokesperson facial width-to-height ratio on brand personality judgments. Psychology & Marketing, 39(8), 1487-1503.
  • Nepomuceno, M. V., & Stenstrom, E. P. (2022). The association between testosterone and unethical behaviors, and the moderating role of intrasexual competition. British Journal of Psychology, 113(1), 208-225.
  • Nepomuceno, M. V. & Stenstrom, E. P. (2021). Consumption on steroids: The effect of testosterone on preferences for conspicuous consumption and the moderating role of intrasexual competition. Journal of Behavioral Decision-Making, 34(3), 457-475.
  • Dinsmore, J. B., Stenstrom, E. P., & Kunstman, J. W (2021). Baseline testosterone moderates the effect of money exposure on charitable giving intent. Psychology & Marketing, 38(2), 328-337.
  • Nepomuceno, M. V., Pastore, C., & Stenstrom, E. P. (2021). Prenatal hormones (2D:4D), intrasexual competition, and materialism in women. Psychology & Marketing, 38(2), 239-248.
  • Stenstrom, E. P., Saad, G., & Hingston, S. T. (2018). Menstrual cycle effects on prosocial orientation, gift giving, and charitable giving. Journal of Business Research, 84(3), 82-88.
  • Stenstrom, E. P., Dinsmore, J. B., Kunstman, J. W., & Vohs, K. D. (2018). The effects of money exposure on testosterone and risk-taking, and the moderating role of narcissism. Personality and Individual Differences, 123, 110-114.
  • DelVecchio, D., Jones, W. J., & Stenstrom, E. P. (2017). Integrating partitioned prices via computational estimation. Psychology & Marketing, 34(8), 823-835.
  • Nepomuceno, M. V., Saad, G., Stenstrom, E. P., Mendenhall, Z., & Iglesias, F. (2016). Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D: 4D and rel2) and erotic gift-giving. Personality and Individual Differences, 91, 27-30.
  • Nepomuceno, M. V., Saad, G., Stenstrom, E. P., Mendenhall, Z., & Iglesias, F. (2016). Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates. Journal of Consumer Psychology, 26(2), 231-244.

Honors & Awards

  • Internal 1. Miami University Grant to Promote Research (Faculty Research Grant) for 2015-2017 ($3,000), awarded December 7th 2015. 2. Miami University Summer Research Appointment (Faculty Research Grant) for 2016. 3. FSB Supplement for a University Summer Research Appointment, 2016. 4. Special Research Award from the Department of Marketing and the FSB Dean’s Office ($36,000). 2015-2022. This grant funds 5 research projects for which I am the principal investigator. 5. Ph.D. Thesis Internal Research Grant, Concordia University ($5,000), 2013-2014. 6. AMA-Sheth Doctoral Consortium Fellow, 2012. 7. Bob and Raye Briscoe PhD Fellowship in Business Administration, Concordia University ($20,000), 2011-2012. 8. Concordia University Doctoral Award of Excellence ($15,000), 2011. 9. Doctoral Research Fellowship, FQRSC (Fonds de recherche sur la société et la culture; $60,000), 2008-2010. 10. Concordia Graduate Research Exposition, Co-Winner of Popular Choice Award, 2010. 11. Concordia Graduate Research Exposition 1st Runner-up for Best Poster Award, 2009. 12. Concordia University Graduate Entrance Award ($10,000), 2008-2009. 13. M.Sc. Thesis Internal Research Grant, Concordia University ($1,200), 2006-2007. 14. Raymond A. Décarie Graduate Scholarship in Commerce and Administration, Concordia University ($1,250), 2006.
  • External 15. Social Sciences and Humanities Research Council of Canada Research Grant ($61,362 in CAD, worth $46,907 in USD) for 2016-2019. The effects of testosterone and estrogen on conspicuous consumption and the moderating role of intrasexual competition, with Marcelo Nepomuceno (PI), awarded June 27 2016. 16. Rike Consumer Research Foundation grant from Wright State University ($17,280) for 2015-2018. Endocrinal reactions to handling money and their effect on risk tolerance, with Dinsmore, J. (PI), Kunstman, J., and Vohs, K., awarded January 13, 2015. 17. Medal of Bravery, Governor General of Canada, 2006

Areas of Expertise

  • Consumer Behavior, Neuromarketing & Hormonal Influence, Consumer Risk-Taking, Charitable Giving, Personality & Individual Differences.

Biography

Eric Stenstrom is an Associate Professor in the Department of Marketing at Miami University's Farmer School of Business. He completed his M.Sc. and Ph.D. in Marketing at the John Molson School of Business at Concordia University. Dr. Stenstrom's research focuses on the nexus of neuroscience, social psychology, and consumer behavior. His main research streams examine how consumers' physiology (e.g., testosterone, menstrual cycle) interacts with social factors (e.g., competition, money) to impact their preferences and behavior (e.g., risk-taking, charitable giving). His research has been published in the Journal of Consumer Psychology, the Journal of Business Research, the Journal of Behavioral Decision-Making, the British Journal of Psychology, the Journal of Neuroscience, Psychology, and Economics, Personality and Individual Differences, and Psychology & Marketing.

Courses

  • MKT 325 C TR 11:40AM-1:00PM FSB 0033
  • MKT 325 D TR 1:15PM-2:35PM FSB 0033