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Digital and SEO

This guide, developed by digital, web, and content brand leaders within University Marketing and Communications, empowers Miami University campus partners to create digital content that is:

  • Increasing reach and impressions to grow our audiences
  • Easy to find Miami information (search engine optimized)
  • Aligned with Miami’s Editorial Style Guide
  • Accessible and inclusive for all users
  • Built for the evolving landscape of AI-powered search engines and social media discovery

Who should use this: Web, blog, and social media contributors, and anyone creating content on Miami-owned digital platforms.

Core Principles

  • Be Clear: Write in plain, direct language. Get to the point.
  • Be Accessible: Use alt text, proper heading structure, bulleted lists, and inclusive design.
  • Be Helpful: Anticipate user questions and answer them promptly, fully, and directly. 
  • Be Miami: Reflect our brand tone. 
    • Challenging
    • Distinguished
    • Classic
    • Catalytic
    • Exciting

Break down each principal with an image for the public and partners. Example idea is to have an example of someone’s existing comment with our response. Potentially embed a GIF.