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Marketing Minor

Description

This minor prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills.

Minor Information

  • 21-22 credit hours
  • Open to non-business majors only for students entering Miami Fall 2023 and later.
  • You must have a 2.00 GPA for all courses in the minor
  • Business students are encouraged to opt for the double major rather than adding the minor as it is very close (3 course differential) to securing the double major
  • Application process:
    • Marketing Minor Application
    • Students interested in the MKT minor must apply during the fall semester of their sophomore year or within one year for transfer students
    • Upon admission, students interested in enrolling in MKT 291 will be seated into a course section based on student schedules and course availability
    • ECO 201 is a prerequisite/co-requisite for MKT 291
  • Please note, this minor is competitive and there are limited spots available
  • Refer to the 2024-2025 General Bulletin for course pre- and/or co-requisite information
  • More information on the minor, along with the minor application, can be found here

Program Requirements

  • Required Coursework
    • ECO 201 (3) - Principles of Microeconomics
    • MKT 291 (3) - Principles of Marketing
    • Select one of the following:
      • ISA/STA 125 (3) - Introduction to Business Statistics
      • ISA 225 (3) - Principles of Business Analytics
      • STA 261 (4) - Statistics
  • Choose on of the folowing options
    • Option 1 - Select three of the following courses:
      • MKT 315 (3) - Professional Selling
      • MKT 325 (3) - Developing Customer Insights
      • MKT 335 (3) - Analytical Research and Reasoning for Marketers
      • MKT 345 (3) - Building and Managing Strong Brands
      • AND select one of the following courses:
        • ISA 401 (3) - Business Intelligence and Data Visualization
        • MKT/IMS 392 (3) - Content Marketing
        • MKT 412 (3) - Sustainable Marketing Management
        • MKT 415 (3) - Marketing to Organizations
        • MKT/IMS 418 (3) - Social Media Marketing and Online Community Management
        • MKT/IMS 419 (3) - Digital Branding
        • MKT 461 (3) - Principles of Retailing
        • MKT 490 (1-3, maximum 6) - Emerging Topics in Marketing
    • Option 2 - Select all of the following courses 
      • MKT 315 (3) - Professional Selling
      • MKT 325 (3) - Developing Customer Insights
      • MKT 335 (3) - Analytical Research and Reasoning for Marketers
      • MKT 345 (3) - Building and Managing Strong Brands

Minor Advisor

  • Dr. Kathy Martin
    • marti974@miamioh.edu